“In Seattle, people saw us arrive in one of the neighborhoods more than an hour before a scheduled event and they started calling and texting friends and family – we were swarmed before we had time to fully set up the Seattle Police and staff from Occidental Park actually had to help us with crowd control!” “We’ve seen a spike in our social media followers on this trip and that has translated to people actually physically following us and our truck around,” said Deborah Willenborg, director of communications for USA Rice and one of the four drivers on this leg. The effort is part of a new, highly-unusual consumer campaign that has USA Rice promotion teams traveling the countryside, interacting directly with consumers and handing out Aroma rice cookers, U.S.-grown rice, recipes, cooking tips, and more to crowds hungry for information, and just plain hungry. LAKE OSWEGO, OR – The second of three legs of the Think Rice Road Trip wrapped up here this weekend after traveling another 1,000 miles, conducting 10 more consumer events, and distributing 800 rice cookers and samples of U.S.-grown rice to consumers in Washington and Oregon.
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